HVAC Marketing That Makes the Phone Ring for Your Business
PolarWerks is the marketing partner that gets HVAC and plumbing companies booked solid. More calls, more jobs, more revenue - that is what we deliver.
About PolarWerks
Marketing Built to Get Your Phone Ringing for HVAC, plumbing, and home service companies
We are not a generic agency. PolarWerks is built exclusively for home services with SEO, paid ads, conversion-focused websites, and lead tracking systems that turn demand into booked jobs.
0
Years in home services marketing
Our Marketing Services
All-in-one growth systems to fill your schedule
From local SEO and paid ads to conversion-focused websites and lead tracking, we build the full marketing engine that turns demand into booked jobs.
SEO
Build durable organic rankings for service pages, city pages, and high-intent searches that keep qualified leads coming in.
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Local SEO
Show up when homeowners search for your services in maps and local results, right when they are ready to book.
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Google Ads
Capture high-intent demand with targeted campaigns that generate calls and booked appointments fast.
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Local Service Ads
Capture high-intent leads through Google Local Service Ads with optimized profiles, bidding, and lead quality control.
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Landing Pages
Conversion-focused pages designed to turn clicks into qualified calls, forms, and booked jobs.
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Recent Growth Wins
A quick view of the kind of lift we build across visibility, booked calls, conversion performance, and recovery campaigns for home service brands.
01
Local SEO
Map Pack Ranking Surge
Rebuilt the local search footprint for a competitive HVAC market and pushed priority service terms into stronger map-pack visibility.
+41%
Maps visibility
Top 3
Core keywords
02
Paid Search
Booked Call Volume Lift
Shifted spend into higher-intent service queries, cleaned up conversion tracking, and improved booked-call efficiency during peak demand.
+67%
Booked calls
-18%
Cost per lead
03
Conversion
Landing Page Conversion Rebuild
Reworked the page structure, trust proof, and mobile CTA path so traffic produced more qualified calls and form fills.
2.4x
Conversion rate
38%
Bounce reduction
04
Retargeting
Retargeting Recovery Campaign
Re-engaged homeowners who clicked but did not book, using segmented follow-up messaging to recover lost demand before it went cold.
4.3x
Return on spend
+29%
Return visitors
Service Tiers
Choose the plan that fits your business
Foundation
Local SEO + Google Ads + Local Service Ads. Built to establish and optimize your local lead generation system.
$
2497
/month
- Local SEO + Google Ads + Local Service Ads
- Google Business Profile optimization & management
- CallRail call tracking & attribution
- 10 service pages + 10 city pages
- Review automation system
- Website built to convert (included)
Growth
SEO + Local SEO + Google Ads + Local Service Ads + Automation. Designed to consistently scale lead volume.
$
3250
/month
- Everything in Foundation, plus:
- Full SEO + PPC management (up to $5K ad spend)
- ConversionAMP smart forms & chat
- Social media posting (3 platforms)
- Reputation management & review system
- Monthly email newsletter
Scale
Full-stack growth: SEO + Local SEO + Google Ads + LSA + Retargeting + Social + Automation.
$
4997
/month
- Everything in Growth, plus:
- Retargeting via Facebook & Google Network
- Expanded service & city page content
- Full PPC management (15% above $5K)
- Advanced tracking & reporting
- Dedicated strategy management